'Air Hijackers' by Dani Shimoni Celebrates Movement & Stealth
Marissa Brassfield — June 6, 2010 — Fashion
References: danishimoni & behance.net
'Air Hijackers' by Dani Shimoni is the sort of shoot that makes me wish I'd continued with gymnastics as a tot. The black-and-white shoot follows two acrobatic dancers jumping around in black masks, leggings and even short tutus. While these models' movements are a beautiful art all their own, the way Shimoni has captured them is special as well.
See more shots from 'Air Hijackers' by Dani Shimoni above.
Implications - The ninja for youth consumers represents a character that lives on the fringe and does not follow a traditional lifestyle. This demographic prizes an unconventional lifestyle that is altogether different from that of their parents. Companies need to be mindful of this fact in order to form a meaningful connection with this group.
See more shots from 'Air Hijackers' by Dani Shimoni above.
Implications - The ninja for youth consumers represents a character that lives on the fringe and does not follow a traditional lifestyle. This demographic prizes an unconventional lifestyle that is altogether different from that of their parents. Companies need to be mindful of this fact in order to form a meaningful connection with this group.
Trend Themes
1. Acrobatic Dance - Opportunity for companies to market products towards the growing interest and appreciation for unique forms of artistic expression.
2. Ninja-themed Lifestyle - Potential for businesses to create products and services aimed towards younger consumers seeking individuality and unconventional hobbies and interests.
3. Athletic Aesthetics in Photography - Opportunity for photographers and fashion brands to capitalize on the trend of showcasing physically demanding performances and fusing it with high fashion.
Industry Implications
1. Performing Arts - Acrobatic dance and other unique forms of artistic expression may continue to trend, increasing the demand for specialized studios, classes, and training programs.
2. Fashion - The overlap between athletic aesthetics and high fashion can provide opportunities for clothing and accessory brands to collaborate with photographers and performers for advertising campaigns.
3. Entertainment - There may be potential for TV shows and films featuring ninja-themed characters and storylines to capitalize on the growing interest in this type of lifestyle and entertainment among younger audiences.
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