Air France Music Utilizes Augmented Reality to Let Flyers Download in the Sky
Elise Ying-Hei Ho — November 26, 2012 — Tech
References: itunes.apple & designtaxi
France airline has incorporated an augmented reality app for their passengers to "snatch" music from the sky called Air France Music.
Travelers will know that sitting on extended hours on the plane is extremely tiresome. While there are other sources of entertainment -- movies, airline radio, TV series and games -- the aren't exactly customizable. The Air France Music allows travelers to create their own playlists using their augmented reality app as well as new trivia games based on their music downloads. By pointing the smartphones upwards towards the sky, users will be able to discover new hidden tracks marked by a yellow circle that they can "snatch." Songs can be unlocked from one country to the next, which means tracks vary from region to region.
Travelers will know that sitting on extended hours on the plane is extremely tiresome. While there are other sources of entertainment -- movies, airline radio, TV series and games -- the aren't exactly customizable. The Air France Music allows travelers to create their own playlists using their augmented reality app as well as new trivia games based on their music downloads. By pointing the smartphones upwards towards the sky, users will be able to discover new hidden tracks marked by a yellow circle that they can "snatch." Songs can be unlocked from one country to the next, which means tracks vary from region to region.
Trend Themes
1. Augmented Reality in Travel - Using augmented reality apps in the travel industry to enhance passenger experiences and offer customizable entertainment options.
2. Personalized Music Streaming - Developing apps that allow travelers to create their own playlists and discover new music while in-flight.
3. Location-based Music Discovery - Integrating location-based features into music apps to unlock region-specific songs and encourage exploration.
Industry Implications
1. Airlines - Airline companies can adopt augmented reality technology to provide unique in-flight entertainment experiences and engage passengers.
2. Music Streaming - Companies in the music streaming industry can explore the integration of augmented reality to offer personalized and interactive features for users on the go.
3. Mobile App Development - Developers specializing in mobile apps can capitalize on the trend of location-based music discovery by creating innovative augmented reality experiences.
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