The Air France Campaign Reveals a Wonderland in the Sky
Armida Ascano — December 30, 2010 — Marketing
References: adsoftheworld & adsoftheworld
The Air France campaign by Ilde CS shows a creative, yet simple concept that is whimsical and dreamy. In order to encourage tourism to France, the Air France campaign uses the element of fantasy to paint a picture of escape.
The Air France campaign places some of France's largest and most exciting tourist attractions in the sky, emphasizing both the destination and the trip. Personally, I wouldn't need much convincing to travel to France.
Implications - Creative and visually attention grabbing advertising is a great way for businesses to promote their products. Consumers are drawn toward unique products and concepts, so it would be wise for a company to separate itself from its competitors by providing buyers with memorable images.
The Air France campaign places some of France's largest and most exciting tourist attractions in the sky, emphasizing both the destination and the trip. Personally, I wouldn't need much convincing to travel to France.
Implications - Creative and visually attention grabbing advertising is a great way for businesses to promote their products. Consumers are drawn toward unique products and concepts, so it would be wise for a company to separate itself from its competitors by providing buyers with memorable images.
Trend Themes
1. Creative Advertising - Disruptive innovation opportunities lie in creating visually attention-grabbing and unique advertising concepts.
2. Fantasy Marketing - Opportunities exist in using elements of fantasy to promote destinations or products and create a sense of escape.
3. Tourism Promotion - Disruptive innovation opportunities can arise from finding creative ways to promote tourist destinations and attract visitors.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunities exist in leveraging digital platforms to deliver visually striking advertising campaigns.
2. Travel and Hospitality - Innovative approaches to promoting tourist attractions and creating unique travel experiences can disrupt the travel and hospitality industry.
3. Marketing and Advertising - Opportunities for disruptive innovation arise from finding new and creative ways to capture consumer attention and create memorable marketing campaigns.
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