Nike and Medicom Team Up for the Air Force 1 Bearbrick
Michael Hines — December 16, 2010 — Fashion
References: medicomtoy & highsnobiety
Nike has finally succumbed to the allure of Medicom and their luxury toys with the upcoming release of the Nike Air Force 1 Bearbrick. The Bearbrick Pack contains a tan and black shoe each, with the Bearbrick logo on their tongues and inner soles.
My favorite part about the Nike Air Force 1 Bearbrick has to be the pony hair that lines the shoe's upper panels. How many shoes do you know that feature the Bearbrick logo and pony hair? Medicom superfans and sneakerheads can pick up these shoes starting December 15th from Isetan Shinjuku.
My favorite part about the Nike Air Force 1 Bearbrick has to be the pony hair that lines the shoe's upper panels. How many shoes do you know that feature the Bearbrick logo and pony hair? Medicom superfans and sneakerheads can pick up these shoes starting December 15th from Isetan Shinjuku.
Trend Themes
1. Crossover Collaborations - Opportunity for brands to collaborate across different industries to create unique and limited-edition products with high consumer appeal.
2. Luxury Toy Collectibles - Rise in demand for high-end collectible toys as a form of self-expression and status symbol, creating opportunities for premium collaborations in the luxury market.
3. Incorporating Unique Materials - Brands exploring the use of unconventional materials (like pony hair) in their products to create visually striking and exclusive offerings that cater to niche consumer groups.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to partner with toy companies to create limited-edition sneakers that combine sneaker culture with collectible toy appeal.
2. Luxury Fashion - Luxury fashion brands can collaborate with toy companies in creating exclusive product lines that merge high fashion with collectible toy culture, appealing to luxury consumers seeking unique and rare pieces.
3. Premium Toys - Opportunity for premium toy manufacturers to collaborate with well-known brands to create limited-edition collectible toys that appeal to both toy enthusiasts and fans of the collaborating brand.
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