The Olympus AIR A01 Turns Any iPhone Into a Mirrorless Camera
Malika Renee Butss — July 6, 2015 — Tech
References: getolympus & bidnessetc
The AIR A01 is the latest concept by the Olympus brand. This brand new innovation combines the sleek design of an interchangeable lens with the well-known intelligence of a smartphone.
This camera concept allows consumers to shoot big with their smartphones without compromising image quality. The AIR A01 pairs all the benefits of an interchangeable lens with the classic iPhone. Features such as optical zoom, strong low-light performance, shallow depth of field and high image quality are made achievable with the everyday smartphone. This cool camera also includes three pillars of Olympus' iconic OM-D image quality and six different shooting options.
The AIR A01 allows consumers to shoot pictures like a professional while using an iPhone.
This camera concept allows consumers to shoot big with their smartphones without compromising image quality. The AIR A01 pairs all the benefits of an interchangeable lens with the classic iPhone. Features such as optical zoom, strong low-light performance, shallow depth of field and high image quality are made achievable with the everyday smartphone. This cool camera also includes three pillars of Olympus' iconic OM-D image quality and six different shooting options.
The AIR A01 allows consumers to shoot pictures like a professional while using an iPhone.
Trend Themes
1. Smartphone Camera Innovation - The trend of smartphone cameras being paired with higher quality interchangeable lenses and image enhancing technology to provide a more professional photography experience for consumers.
2. Convenient Camera Accessories - The focus on creating convenient and portable camera accessories that enhance the capabilities of smartphone cameras.
3. Hybrid Camera Devices - The development of new hybrid camera devices that combine the features of smartphones and professional cameras.
Industry Implications
1. Smartphone Industry - Smartphone manufacturers have the opportunity to collaborate with camera companies to incorporate high quality cameras and lenses into their devices, providing a unique selling point.
2. Camera Accessory Industry - The industry of camera accessories has an opportunity to innovate and create convenient and portable accessories that enhance the capabilities of smartphone cameras.
3. Camera Industry - The camera industry has the opportunity to collaborate with smartphone manufacturers to create hybrid devices that cater to the increasing demand for high quality yet portable photography equipment.
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