Beautifully Packaged Headphones and Earbuds from Aiaiai
Marissa Liu — December 9, 2009 — Art & Design
References: aiaiai.dk & thedieline
Aside from sounding like the chorus to a Rihanna song, AIAIAI headphones look really awesome. The earbuds come in long, slender plastic tubes and the neon coloured headphones are packaged elegantly in graphic boxes-almost too pretty to remove and wear.
The Copenhagen-based company makes hipster-friendly headphones, laptop sleeves and stands and t-shirts. AIAIAI headphones retail at $80 for earbuds and $75 for headphones.
Implications - With so many varieties of similar products saturating the marketplace, consumers have difficulty deciding between brands. Unique packaging can be an element of the product that is the deciding factor between purchasing it, or another brand. Companies can attract consumers towards their products packaging them in out-of-the-ordinary cases.
The Copenhagen-based company makes hipster-friendly headphones, laptop sleeves and stands and t-shirts. AIAIAI headphones retail at $80 for earbuds and $75 for headphones.
Implications - With so many varieties of similar products saturating the marketplace, consumers have difficulty deciding between brands. Unique packaging can be an element of the product that is the deciding factor between purchasing it, or another brand. Companies can attract consumers towards their products packaging them in out-of-the-ordinary cases.
Trend Themes
1. Unique Packaging - Companies can attract consumers towards their products by packaging them in out-of-the-ordinary cases.
2. Hipster-friendly Products - There is a growing market for products that cater to the hipster lifestyle, such as headphones, laptop sleeves, and t-shirts.
3. Premium Earbuds and Headphones - As consumers seek higher quality audio experiences, there is a demand for premium earbuds and headphones that offer superior sound and design.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can explore unique packaging concepts to differentiate their products and attract customers.
2. Fashion - Fashion brands can tap into the growing trend of hipster-friendly products by incorporating unique designs and collaborating with trendy headphone brands.
3. Audio Technology - The audio technology industry can focus on developing premium earbuds and headphones with advanced features and stylish designs to cater to the rising demand.
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