AGONIST Parfums Are Inspired by All Facets of Swedish Culture
Rebecca Byers — May 28, 2015 — Marketing
References: store.agonistparfums & selectism
Launched in 2008 by real-life couple and business partners Christine and Niclas Lydeen, AGONIST Parfums is a line of all-natural unisex fragrances inspired by all facets of Swedish culture. The themes explored in their collection of scents explore a more melancholic side of Nordic culture akin with von Trier's 'Melancholia' than a Pinterest-worthy snapshot of Scandinavian minimalism.
The unique line is also branded in a simplistic, understated manner, a movement within the fragrance industry that challenges the mainstream over-the-top perfume and cologne marketing many of us are used to. The monochromatic packaging features text unencumbered by bright colors or animated fonts, instead listing ingredients in an organized manner, suggesting that the product itself is as well-focused and precise.
The unique line is also branded in a simplistic, understated manner, a movement within the fragrance industry that challenges the mainstream over-the-top perfume and cologne marketing many of us are used to. The monochromatic packaging features text unencumbered by bright colors or animated fonts, instead listing ingredients in an organized manner, suggesting that the product itself is as well-focused and precise.
Trend Themes
1. All-natural Fragrances - Opportunity for creating all-natural fragrances that appeal to both men and women, tapping into the growing consumer demand for clean beauty products.
2. Unisex Fragrances - Disruptive innovation opportunities in the fragrance industry by focusing on gender-neutral scents that cater to changing cultural norms and preferences.
3. Minimalistic Packaging - The rise of minimalist packaging in the fragrance industry presents an opportunity to create understated, sophisticated branding that resonates with modern consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of all-natural unisex fragrances to offer innovative and inclusive products that meet the demands of conscious consumers.
2. Retail - The retail industry can explore the market for minimalistic unisex fragrances by curating a selection of unique and modern scents that cater to contemporary consumer preferences.
3. Design and Packaging - Design and packaging companies in the fragrance industry have the opportunity to disrupt traditional marketing methods by creating minimalist and sophisticated branding that appeals to a new generation of consumers.
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