Project M Mantide Is Ready to Tear Up the Streets
Going Like Sixty — April 20, 2009 — Autos
The car based on the Corvette ZR1, the Mantide supercar, is nearly finished. The result of Italian design, the Stile Bertone creation called Project M, has been documented via many webisodes.
Project M stands for Mantide, a car with a very aggressive body design coming from the same school as the Ferrari.
Implications - Automobiles have become a representation of a consumer's status, bearing a curvy, sensual aesthetic that is just as attractive as the human body. Thus, the automotive industry is spending more and more time on the exterior of a vehicle as opposed to its functional features. This signifies an entire breed of hauto couture that the expressive individual can appreciate.
Project M stands for Mantide, a car with a very aggressive body design coming from the same school as the Ferrari.
Implications - Automobiles have become a representation of a consumer's status, bearing a curvy, sensual aesthetic that is just as attractive as the human body. Thus, the automotive industry is spending more and more time on the exterior of a vehicle as opposed to its functional features. This signifies an entire breed of hauto couture that the expressive individual can appreciate.
Trend Themes
1. Automotive Aesthetics - Opportunity for automotive companies to focus on creating curvy and sensual vehicle designs that appeal to consumers on an emotional level.
2. Exterior Design Emphasis - Opportunity for the automotive industry to spend more time and resources on the exterior design of vehicles, prioritizing aesthetics over functionality.
3. Hauto Couture - Opportunity for the emergence of a new trend in the automotive industry, where vehicles are seen as fashion statements and reflect the individuality and personal style of their owners.
Industry Implications
1. Automotive - The automotive industry can capitalize on consumers' desire for curvy and visually appealing vehicle designs by incorporating luxurious and sensual aesthetics into their models and marketing campaigns.
2. Design - Design firms and professionals can explore new opportunities in creating visually striking and fashion-inspired exteriors for automobiles, optimizing their appeal to consumers who prioritize style and self-expression.
3. Fashion - Collaboration between fashion and automotive industries to create customized vehicle designs that serve as mobile fashion statements, providing unique opportunities for brand partnerships and consumer engagement.
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