The Agabag LEGO Purse Collection is Quirky
Sarah Nazim — July 3, 2012 — Fashion
This incredible purse collection by Agabag offers a fun and sophisticated LEGO clutch. Agnieszka Biernacka is the designer behind this line, in fact she has been making LEGO jewelry since 2009, and now has over 2000 designs that are offered in over 40 different colors.
These pieces are so distinctive that there is a slim chance you would run into anyone sporting the exact same one. Biernacka also takes customized orders, so you can determine the colors for the purse. LEGO is a popular toy among both young and old, and by re-purposing the blocks, the designer is able to tap into the highly competitive accessory market using a nostalgic strategy. The Agabag collection would certainly appeal to those who crave out-of-the-ordinary and geek-fab fashion accessories that are hard to find in most department stores.
These pieces are so distinctive that there is a slim chance you would run into anyone sporting the exact same one. Biernacka also takes customized orders, so you can determine the colors for the purse. LEGO is a popular toy among both young and old, and by re-purposing the blocks, the designer is able to tap into the highly competitive accessory market using a nostalgic strategy. The Agabag collection would certainly appeal to those who crave out-of-the-ordinary and geek-fab fashion accessories that are hard to find in most department stores.
Trend Themes
1. Customized Accessories - The Agabag LEGO Purse Collection offers customized orders, tapping into the trend of personalized and unique accessories.
2. Nostalgic Fashion - By re-purposing LEGO blocks, Agabag is capitalizing on the trend of nostalgic fashion, attracting consumers who seek out-of-the-ordinary and geek-fab fashion accessories.
3. Distinctive Designs - Agabag's collection of LEGO clutches provides distinctive designs, appealing to individuals who value unique and one-of-a-kind fashion pieces.
Industry Implications
1. Fashion Accessories - The Agabag LEGO Purse Collection disrupts the fashion accessories industry by offering unconventional and distinctive LEGO clutches.
2. Customization Services - Agabag's customized orders disrupt the customization services industry by combining personalized accessories with the popular LEGO toy.
3. Niche Fashion Market - Agabag taps into the niche market of nostalgic fashion accessories, providing a unique offering that stands out from mainstream department stores.
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