References: sonyericsson & adverblog
Do you like disco bowling with UV-lights? Reflective balls and loud music? Well, here's the tennis version!
Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.
There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.
Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.
Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.
There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.
Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.
Trend Themes
1. Night Tennis Party Trend - An innovative concept that combines technology, sports, and partying to create a unique experience for consumers.
2. Disco Sports Trend - A new trend where traditional sports activities, such as tennis and bowling, are combined with disco elements to create an entertaining and engaging experience.
3. Uv-light Experience Trend - A trend where UV-lights are used to create a unique and visually appealing experience for consumers.
Industry Implications
1. Sports and Entertainment Industry - Opportunities for sports and entertainment companies to innovate and create new and exciting experiences for consumers using technology and unique concepts.
2. Uv-light Industry - Opportunities for the UV-light industry to expand beyond traditional uses such as germicidal applications and into entertainment and experiential industries.
3. Event Planning Industry - Opportunities for event planning companies to incorporate innovative and unique concepts, such as disco sports and UV-light experiences, into their offerings to attract and retain clients.
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