Nike's AF1-Type Sneakers Arrive in a New Colorway Design for SS20
As a part of Nike's conceptual N. 354 Series, the brand's own AF1-Type sneaker model boasts a new abstract design language with the updated colorway. The color palette features a blend of Earth Brown and Light Ivory together as an earthy theme.
The upper is constructed from leather in an off-white hue that features brown tonal taped seaming on the quarter panel with another N. 354 graphic as well. The back of the shoe has an ivory strap that features a Swoosh branding graphics done in a hand drawn aesthetic. The strap follows through around the heel and rooted on the medial side of the sneakers where the details are bold. It features a slightly clear TPE and a cream Swoosh as well.
Image Credit: Nike CN
The upper is constructed from leather in an off-white hue that features brown tonal taped seaming on the quarter panel with another N. 354 graphic as well. The back of the shoe has an ivory strap that features a Swoosh branding graphics done in a hand drawn aesthetic. The strap follows through around the heel and rooted on the medial side of the sneakers where the details are bold. It features a slightly clear TPE and a cream Swoosh as well.
Image Credit: Nike CN
Trend Themes
1. Abstract Design Language - There is an opportunity for disruptive innovation in the fashion industry by incorporating abstract design language into clothing and accessories.
2. Earth Tones Color Palette - The use of earth tones in products opens up opportunities for disruptive innovation in interior design and home decor.
3. Hand Drawn Aesthetic - The hand drawn aesthetic can be a disruptive innovation in graphic design, offering a unique and personal touch to branding and advertisements.
Industry Implications
1. Fashion - The fashion industry can take advantage of the earthy mixed material trend by incorporating similar color palettes and materials into their designs.
2. Interior Design - The use of earth tones in interior design can disrupt the industry by creating more calming and natural living spaces.
3. Graphic Design - The hand drawn aesthetic can be a disruptive innovation in graphic design, offering a unique and personal touch to branding and advertisements.
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