Aestheticodes by Steve Benford Embodies 'Visual Code Recognition Technology'
Meghan Young — January 17, 2014 — Unique
References: itunes.apple & fastcolabs
Aestheticodes by Steve Benford, a professor in the Mixed Reality Lab at the University of Nottingham, England, is a solution to the poor performance of QR codes. They are in essence beautified barcodes that capture people's attention on an aesthetic level as well as a practical one. Fast Co. Labs points out that "consumers will only use technologies that are people friendly."
Yet Aestheticodes by Steve Benford introduce a new experience based that builds on such existing technology as barcodes and QR codes. He has dubbed the experience as "visual code recognition technology." His goal is to decorate the world with these interesting, interactive surfaces. He hopes to achieve this goal by using a technique invented by Enrico Costanza, which involves the topology of an image as a way of encoding information.
Yet Aestheticodes by Steve Benford introduce a new experience based that builds on such existing technology as barcodes and QR codes. He has dubbed the experience as "visual code recognition technology." His goal is to decorate the world with these interesting, interactive surfaces. He hopes to achieve this goal by using a technique invented by Enrico Costanza, which involves the topology of an image as a way of encoding information.
Trend Themes
1. Decorative Barcodes - The use of aesthetically pleasing barcodes that capture attention on an aesthetic level, presenting a disruptive innovation opportunity for packaging and marketing industries.
2. Visual Code Recognition - Development of visual code recognition technology as an alternative to traditional barcodes and QR codes, providing disruptive innovation opportunities for retail and tech industries.
3. Interactive Surfaces - Integration of interactive surfaces using visual code recognition technology, opening up disruptive innovation opportunities for interior design and advertising industries.
Industry Implications
1. Packaging - Utilizing decorative barcodes on packaging materials can revolutionize product identification and tracking processes, presenting disruptive innovation opportunities for the packaging industry.
2. Marketing - Incorporating aesthetically pleasing barcodes in marketing campaigns can enhance brand visibility and consumer engagement, offering disruptive innovation opportunities for the marketing industry.
3. Retail - Implementing visual code recognition technology in retail stores can streamline shopping experiences and enable personalized recommendations, creating disruptive innovation opportunities for the retail industry.
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