The Aesop Othertopias Collection Has Three Scents
Michael Hemsworth — June 18, 2021 — Marketing
References: aesop & highsnobiety
The Aesop Othertopias collection has been announced by the brand as its latest addition to its fragrance options that will provide consumers with a few additional scents to choose from with environmentally inspired aromas.
The scents come in three varieties including Miraceti, Karst and Erémia, which are reported to offer hints of the boat, the shore and the wasteland, respectively. These environmentally inspired aromas will no doubt transport the wearer to a certain place or time and target the increasing number of consumers seeking out ways to connect with the natural world in alternative ways.
The Aesop Othertopias collection is set to be available both in-store and online around the world starting on July 5, 2021, and will feature the various scents in 50ml bottles packaged in boxes with the artwork of Belfast-based Jack Coulter.
The scents come in three varieties including Miraceti, Karst and Erémia, which are reported to offer hints of the boat, the shore and the wasteland, respectively. These environmentally inspired aromas will no doubt transport the wearer to a certain place or time and target the increasing number of consumers seeking out ways to connect with the natural world in alternative ways.
The Aesop Othertopias collection is set to be available both in-store and online around the world starting on July 5, 2021, and will feature the various scents in 50ml bottles packaged in boxes with the artwork of Belfast-based Jack Coulter.
Trend Themes
1. Environmentally-inspired Fragrance Collections - The creation of fragrances that are inspired by the environment can disrupt the perfume industry by offering innovative and unique fragrances to attract consumers interested in sustainability.
2. Transportive Scents - Providing scents that transport the wearer to a certain place or time creates an opportunity for disruptive innovation in the fragrance industry by offering consumers a unique sensory experience.
3. Natural World Connection - The increasing number of consumers seeking out ways to connect with the natural world creates an opportunity for disruptive innovation in industries that offer products or experiences related to nature.
Industry Implications
1. Fragrance Industry - The development of environmentally inspired and transportive scents can disrupt the fragrance industry by offering unique and sustainable fragrances to consumers.
2. Art Industry - Collaborations with artists to create packaging for fragrance collections can disrupt the art industry by offering artists a new avenue to showcase their work to a wider audience.
3. Nature-based Tourism Industry - The increasing demand for natural world connections creates an opportunity for disruptive innovation in the nature-based tourism industry by offering unique experiences that connect consumers with the natural world.
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