The Aesh & Tweed Collection is Clean and Contemporary
Meghan Young — April 24, 2014 — Art & Design
References: georgoehler & contemporist
The Aesh & Tweed collection features modern furniture that uses traditional materials, namely traditional woollen fabric from the Scottish isle of Bute. Although this classic tweed used more often in conventional ways, it has been given a clean and even minimal appeal in the Aesh & Tweed collection. The surfaces are smooth and the pop of purple is playful.
Designed by Georg Oehler, the Aesh & Tweed collection is comprised of a an armchair, footstool and coffee table, the latter of which doesn't boast any tweed at all, just ash wood. They were all handcrafted in a small town remotely located in the heart of the Austrian Alps. Oehler writes, "True luxury can be found in the beauty of natural material and the knowledge of where and how things are manufactured."
Designed by Georg Oehler, the Aesh & Tweed collection is comprised of a an armchair, footstool and coffee table, the latter of which doesn't boast any tweed at all, just ash wood. They were all handcrafted in a small town remotely located in the heart of the Austrian Alps. Oehler writes, "True luxury can be found in the beauty of natural material and the knowledge of where and how things are manufactured."
Trend Themes
1. Modernized Traditional Materials - There is an opportunity for designers to take traditional materials such as wool and tweed and give them a contemporary feel, creating a new wave of modernized products.
2. Minimalist Design - Minimalist design is becoming increasingly popular, presenting an opportunity for designers to experiment with this trend and incorporate it into their designs.
3. Handcrafted Furniture - Handcrafted furniture offers a unique and personalized touch, and there is an opportunity for small businesses to specialize in creating high-quality, handmade furniture pieces.
Industry Implications
1. Furniture Design - Furniture designers can incorporate traditional materials into their designs, creating contemporary furniture that appeals to a modern audience.
2. Textile Manufacturing - Textile manufacturers can create new variations of traditional fabrics such as wool and tweed, innovating and introducing new types of material to the market.
3. Handmade Artisanal Products - The rise of artisanal handmade products presents an opportunity for small businesses to specialize in creating personalized, handmade furniture pieces using traditional materials.
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