Adrien Guerin's 'TopUp' Protects Tetes in Style
Marissa Brassfield — June 22, 2009 — Art & Design
References: adrienguerin & behance.net
When you think of a bike helmet, you probably envision a design that's a bit frumpy, but Adrien Guérin's 'TopUp' defies this notion outright. This latticed patterned helmet is meant to fold up small enough to fit inside a purse or backpack, always at the ready for an impromptu bike ride.
My French isn't so hot (okay, it's nonexistent), so I'm not sure how Adrien Guérin's 'TopUp' would perform from a safety standpoint, but at least it looks good. Check out some other haute helmets below.
My French isn't so hot (okay, it's nonexistent), so I'm not sure how Adrien Guérin's 'TopUp' would perform from a safety standpoint, but at least it looks good. Check out some other haute helmets below.
Trend Themes
1. Stylish Bike Helmets - Opportunity to disrupt the traditional and utilitarian bike helmet industry with a design that combines safety and fashion.
2. Portable Helmets - Opportunity to disrupt the helmet industry with a design that is easier to carry and more convenient for users on-the-go.
3. Lattice Patterned Helmets - Opportunity to disrupt the helmet industry with a new design approach that incorporates unique patterns and textures.
Industry Implications
1. Bicycle - Bicycle companies can leverage this trend to create a new category of helmets that appeals to fashion-conscious consumers looking for style and convenience in addition to safety.
2. Safety Equipment - Companies that specialize in safety equipment can tap into this trend to expand their product offerings and reach new consumer markets.
3. Fashion - Fashion companies can partner with helmet manufacturers to co-create a new line of stylish and functional helmets that elevates the fashion game for cyclists.
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