The Adobe Kickbox Jumpstarts Employees' Next Big Idea
Meghan Young — February 11, 2015 — Tech
References: kickbox.adobe & fastcodesign
The Adobe Kickbox takes brainstorming and employee support to the next level. It is essentially a mystery box that is sealed with a fire alarm sticker that reads "pull in case of idea." Once that next big idea does hit an employee and they crack open the Adobe Kickbox, they'll be greeted with "a Bic pen, two sets of Post-it notes, a timer, a Staples mini notebook for "Bad Ideas," a slightly larger spiral notebook, a World Market caramel and sea salt chocolate bar, and a $10 Starbucks gift card," writes Fast Co Design.
The Adobe Kickbox also offers a credit card with $1000 on it to be used for any additional materials. Adobe’s Chief Strategist and Vice President of Creativity Mark Randall says, "When you trust people, they’ll live up to your expectations. They’re the CEO of their idea. They’ll allocate their resources and figure out how to move ahead."
The Adobe Kickbox also offers a credit card with $1000 on it to be used for any additional materials. Adobe’s Chief Strategist and Vice President of Creativity Mark Randall says, "When you trust people, they’ll live up to your expectations. They’re the CEO of their idea. They’ll allocate their resources and figure out how to move ahead."
Trend Themes
1. Brainstorming Enhancement - The Adobe Kickbox encourages creative and innovative thinking by providing employees with tools and resources to support their ideas.
2. Empowered Employees - The use of Adobe Kickbox allows employees to take ownership of their ideas, making them feel like the CEO of their own innovation.
3. Innovation Support - The Adobe Kickbox provides financial support and resources, giving employees the necessary means to pursue and develop their innovative ideas.
Industry Implications
1. Creative Design - The Adobe Kickbox is particularly relevant to creative design industries, as it specifically targets and supports creativity and innovation.
2. Technology - The Adobe Kickbox can be applied in the technology industry to foster a culture of innovation and encourage employees to think outside the box.
3. Corporate Innovation - The concept of the Adobe Kickbox can be applied to various industries that prioritize innovation and seek to empower their employees to contribute innovative ideas.
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