The 'Adobe &' Ad Campaign is Easy on the Eyes
Josh Triantafilou — May 29, 2012 — Marketing
References: vasava.es & behance.net
The Adobe "&" Ad campaign by Vasava aims to emphasize the design progam's capabilities in everything and anything from web development to graphic design and typography. Each ad features an ampersand cleverly rendered using various objects that relate to the targeted audience. For instance, the digital marketing ad features graphs and charts while the film-focused design incorporates reels.
As far as design suites go, Adobe is an industry leader; however, many leaders in many industries have come and gone, so it is important that success not lead to complacency. In order to stay at the top, a company must stay relevant and appealing to its consumers. This is precisely what this campaign is focused around. Furthermore, by appealing to a number of different fields and professionals, the promotions can help garner new business.
As far as design suites go, Adobe is an industry leader; however, many leaders in many industries have come and gone, so it is important that success not lead to complacency. In order to stay at the top, a company must stay relevant and appealing to its consumers. This is precisely what this campaign is focused around. Furthermore, by appealing to a number of different fields and professionals, the promotions can help garner new business.
Trend Themes
1. Multi-industry Advertising Campaigns - Opportunities for businesses to create campaigns that appeal to multiple industries and professionals, maximizing reach and potential new business.
2. Emphasizing Cross-industry Capabilities - Highlighting a product or service's ability to cater to various industries and disciplines, creating opportunities for cross-industry collaboration and innovation.
3. Creative Object Representation - Using cleverly rendered objects related to specific industries as a visual metaphor to capture the attention of targeted audiences, offering opportunities for unique and engaging advertising strategies.
Industry Implications
1. Digital Marketing - Disruptive innovation opportunity - Developing digital marketing campaigns that creatively showcase the impact and effectiveness of products and services within the industry.
2. Film and Entertainment - Disruptive innovation opportunity - Exploring creative ways to promote film and entertainment products and services through visually captivating advertising campaigns.
3. Design and Typography - Disruptive innovation opportunity - Creating visually appealing and unique design campaigns that effectively communicate the capabilities and benefits of design and typography services.
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