adidas Teams Up with Tinman Elite to Launch 'ADIZERO' Collection
Niko Pajkovic — August 18, 2021 — Fashion
Sports apparel retailer adidas has once again partnered with Tinman Elite, a professional running team, to release a new line of running shoes for its 'ADIZERO' performance collection. The standout piece is a fresh take on the adidas' 'BOSTON 10' model.
"The Tinman Elite BOSTON 10 is probably the most versatile shoe adidas Running has ever released," said Sam Parsons, the Creative Director of Tinman Elite. Features of the new shoe include a 'LIGHTSTRIKE PRO' midsole foam, refined 'ENERGY RODS,' a soft upper, and adidas' signature 'CONTINENTAL RUBBER' outsoles. These hard work-inspired runners come in a crisp white colorway that consists of subtle gold and black highlights.
Alongside the 'ADIZERO BOSTON 10,' is a unisex shoe designed by Tinman Elite called the 'ADIZERO XCS SPIKE,' which is built specifically for all-terrain running.
Image Credit: adidas
"The Tinman Elite BOSTON 10 is probably the most versatile shoe adidas Running has ever released," said Sam Parsons, the Creative Director of Tinman Elite. Features of the new shoe include a 'LIGHTSTRIKE PRO' midsole foam, refined 'ENERGY RODS,' a soft upper, and adidas' signature 'CONTINENTAL RUBBER' outsoles. These hard work-inspired runners come in a crisp white colorway that consists of subtle gold and black highlights.
Alongside the 'ADIZERO BOSTON 10,' is a unisex shoe designed by Tinman Elite called the 'ADIZERO XCS SPIKE,' which is built specifically for all-terrain running.
Image Credit: adidas
Trend Themes
1. Trail-running Shoes - The collaboration between adidas and Tinman Elite highlights the opportunity for further innovating the trail-running shoe sector with versatile features.
2. Lightweight Materials - The 'LIGHTSTRIKE PRO' midsole foam in the new shoes can inspire further development of lightweight materials for athletic shoes to improve performance and comfort.
3. Sustainable Athletic Apparel - With the use of sustainable materials, such as adidas' 'CONTINENTAL RUBBER' outsoles, there is potential for disruptive innovation in the production of more ecologically friendly athletic shoes and apparel.
Industry Implications
1. Sporting Goods - Companies in the sporting goods industry can take note of the versatile features in the new adidas and Tinman Elite shoes and explore new options for performance footwear.
2. Manufacturing - The use of sustainable materials in the new line of shoes highlights an opportunity for manufacturers to explore and invest in more ecologically friendly materials for athletic shoes and apparel.
3. Athletic Training - Trainers and coaches can incorporate the features of the new Tinman Elite BOSTON 10 shoe into training programs for their athletes, inspiring potential innovations in athletic performance technology.
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