The adidas TERREX MYSHELTER PrimaLoft Jacket is Outdoor-Ready
Michael Hemsworth — October 4, 2021 — Eco
References: adidas & hiconsumption
The adidas TERREX MYSHELTER PrimaLoft Jacket is an eco-focused outerwear style that's focused on enhanced protection from the elements, while also paying attention to build materials. The jacket is constructed with a woven shell that consists of content partially derived from post-consumer materials, which is further enhanced with PrimaLoft created in partnership with Parley that's achieved using recycled plastic waste fibers. The garment is completely free from dyes to give it a neutral, all-white finish that is paired with black waterproof zippers and pulls to help add a touch of contrast.
The adidas TERREX MYSHELTER PrimaLoft Jacket will be available for purchase from the brand's website starting on October 15, 2021 where it will be priced at $220.
Image Credit: adidas
The adidas TERREX MYSHELTER PrimaLoft Jacket will be available for purchase from the brand's website starting on October 15, 2021 where it will be priced at $220.
Image Credit: adidas
Trend Themes
1. Eco-focused Outerwear - Creating outdoor apparel partially built from post-consumer materials is a potential disruptive innovation opportunity for companies looking to reduce their carbon footprint.
2. Recycled Plastic Waste Fibers - Developing new textiles made from recycled plastic waste fibers can disrupt the fashion industry and contribute to a more sustainable future.
3. Dye-free Apparel - Producing clothing that does not require dyes can disrupt the traditional apparel manufacturing supply chain and reduce environmental impact.
Industry Implications
1. Fashion - Implementing eco-friendly practices and using recycled materials in clothing manufacturing can disrupt the traditional fashion industry and contribute to a more sustainable future.
2. Outdoor Gear - Incorporating recycled materials in outerwear and gear production can disrupt the outdoor gear industry and help reduce waste from outdoor activity.
3. Textile Manufacturing - Developing new, sustainable textiles can disrupt the textile manufacturing industry and help create a more environmentally friendly future.
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