The Adidas Superstar 'Animal Patterns' Brings Zebras to Japan
Michael Hines — August 22, 2012 — Fashion
References: adidas & highsnobiety
Fans of all things animal print are going to want to book a flight to Japan ASAP to get their hands on the new Adidas Superstar 'Animal Patterns' pack. This new set of sneakers takes the classic Adidas Superstar and covers it in two different leopard prints and one zebra print. The two leopard prints differ very little from each other, with one a tad brighter than the other. The zebra print looks as expected.
Adidas appears to only be offering the new Animal Patterns pack on the white Superstar, which is a little sad. An all-black Superstar with spots on it may not have looked as nice, but it’s great to have options nonetheless. The Adidas Superstar Animal Patterns will be released in September, no set date has been given yet, and will only be available at Japan’s ABC-Mart.
Adidas appears to only be offering the new Animal Patterns pack on the white Superstar, which is a little sad. An all-black Superstar with spots on it may not have looked as nice, but it’s great to have options nonetheless. The Adidas Superstar Animal Patterns will be released in September, no set date has been given yet, and will only be available at Japan’s ABC-Mart.
Trend Themes
1. Animal-print Sneakers - Animal prints are becoming increasingly popular among sneaker releases, providing an opportunity for companies to collaborate with fashion brands.
2. Limited Edition Releases - Companies are capitalizing on the allure of limited edition releases to create excitement around their products, creating opportunities for exclusivity and increased sales.
3. Global Branding - Global brands are leveraging regional trends to create unique products and expand their global presence, providing opportunities to cater to regional markets.
Industry Implications
1. Footwear - The footwear industry can capitalize on the popularity of animal prints to attract customers with unique designs and collaborations.
2. Fashion - Fashion companies can collaborate with footwear brands to release limited edition collections and capitalize on the trend of animal prints.
3. Retail - Retailers can create exclusivity and excitement around limited edition releases of products, leading to increased consumer interest and sales.
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