The Adidas Subway Punching Bag Gives Chinese Subway Users a Chance to Vent
Michael Hines — August 10, 2011 — Marketing
Commuters in Shanghai now have a way to physically vent their frustration over late trains thanks to the Adidas Subway Punching Bag. Adidas has installed punching bags on pillars in the city's subway stations to give commuters the chance to let out some anger.
The Adidas Subway Punching Bags have a slogan written on them in Chinese that when translated reads, "Every year you have to wait on the platform for about 1,824 minutes. Don’t waste your time, come and have some punch!" Commuters seem to be having a fun time with the punching bags as evidenced in the featured video. If Adidas could create a steering wheel punching bag, I would love them forever.
The Adidas Subway Punching Bags have a slogan written on them in Chinese that when translated reads, "Every year you have to wait on the platform for about 1,824 minutes. Don’t waste your time, come and have some punch!" Commuters seem to be having a fun time with the punching bags as evidenced in the featured video. If Adidas could create a steering wheel punching bag, I would love them forever.
Trend Themes
1. Emotional Release - Creating unconventional ways for people to physically vent frustration or anger, such as punching bags in public spaces, can provide an outlet for emotional release.
2. Interactive Marketing - Incorporating interactive elements into marketing campaigns, like the Adidas Subway Punching Bag, can capture attention and engage consumers in a unique way.
3. Alternative Stress Relief - Exploring alternative methods of stress relief, beyond traditional therapies, can offer individuals new ways to manage and cope with daily frustrations.
Industry Implications
1. Fitness & Wellness - Fitness and wellness industries can leverage unconventional exercise equipment, like punching bags in public spaces, to promote physical and mental well-being.
2. Marketing & Advertising - Marketing and advertising industries can incorporate interactive elements, such as the Adidas Subway Punching Bag, to create memorable and impactful campaigns.
3. Mental Health - The mental health industry can explore alternative methods of stress relief, like the use of unconventional punching bags, to complement traditional therapeutic approaches.
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