adidas Spezial and Union LA Work Together on a New Capsule
References: store.unionlosangeles & hypebeast
adidas Spezial and Union LA work in together once again, this time the two drop a small capsule collection that draws inspiration from its heritage. The new collection dials in on Spezial's archival history, whilst also incorporating the subcultures of the U.K, specifically during the times of the mid to late 80s. For more inspiration on the new range, Union LA looks to the modern design cues that the U.S. has to offer.
The new capsule also delves into the early culture of hip-hop and delivers pieces such as tracksuits, sneakers, and tees. Some details include graphic text that read "Union Spezial Crew" throughout the range in a font that recalls the early times of hip-hop. The new capsule is set to drop on October 19th online at Union LA and at the Los Angeles store location.
The new capsule also delves into the early culture of hip-hop and delivers pieces such as tracksuits, sneakers, and tees. Some details include graphic text that read "Union Spezial Crew" throughout the range in a font that recalls the early times of hip-hop. The new capsule is set to drop on October 19th online at Union LA and at the Los Angeles store location.
Trend Themes
1. Heritage Streetwear - Opportunity for brands to tap into nostalgia and incorporate vintage-inspired designs into their clothing lines.
2. Archival History - Opportunity to explore and revive past designs and collections to attract a niche audience that appreciates heritage fashion.
3. Cultural Collaboration - Opportunity for brands to collaborate with other subcultures and incorporate their influences into limited edition collections, creating unique and sought-after products.
Industry Implications
1. Fashion - Fashion brands can capitalize on the growing demand for heritage streetwear by creating collections inspired by archival designs and cultural collaborations.
2. Apparel Retail - Retailers can benefit from the popularity of heritage streetwear by stocking and promoting exclusive capsule collections that appeal to nostalgic consumers.
3. Streetwear Culture - Streetwear influencers and enthusiasts can explore the history and cultural influences of the 80s to create unique streetwear designs that resonate with their audience.
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