The Adidas Originals Denim Collection Invites You to Get It On
Francis Tiangson — March 22, 2011 — Marketing
References: adidas
The campaign for the Adidas Originals Denim Collection is a sexually charged series of commercials featuring a group of customers getting it on in the change rooms. The campaign titled 'Get It On' definitely makes use of the whole "sex sells" concept.
In this particular Adidas Originals Denim Collection commercial, a lone customer tries on a pair of jeans only to be intrigued by the activities going on in the change room next door. As she peeks over the edge, she finds a couple who, like the campaign suggests, are getting it on. Surprisingly though, she isn't the only one who wanted to see what was going on. A young guy is also peering in from his change room and as the two make eye contact decide to join the naughty couple.
Check out the other Adidas Originals Denim Collection to see more customers get it on.
In this particular Adidas Originals Denim Collection commercial, a lone customer tries on a pair of jeans only to be intrigued by the activities going on in the change room next door. As she peeks over the edge, she finds a couple who, like the campaign suggests, are getting it on. Surprisingly though, she isn't the only one who wanted to see what was going on. A young guy is also peering in from his change room and as the two make eye contact decide to join the naughty couple.
Check out the other Adidas Originals Denim Collection to see more customers get it on.
Trend Themes
1. Sexually Charged Ads - Disruptive innovation opportunity: Create provocative and attention-grabbing advertisements that utilize the concept of 'sex sells'.
2. Interactive Change Room Experiences - Disruptive innovation opportunity: Develop change rooms with interactive features to engage and entertain customers while they try on clothing.
3. Embracing Taboo Marketing Tactics - Disruptive innovation opportunity: Break societal taboos in marketing by pushing boundaries and exploring provocative themes to capture consumer attention.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate technology into clothing to create interactive and engaging fashion experiences for customers.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize controversial and attention-grabbing advertising techniques to stand out in a crowded market.
3. Retail and E-commerce - Disruptive innovation opportunity: Enhance the shopping experience by incorporating interactive elements and unconventional marketing strategies in physical stores and online platforms.
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