The Conceptual Adidas Air Jordans Imagine a Brand Collaboration
Michael Hemsworth — August 25, 2020 — Fashion
References: yankodesign
The conceptual Adidas Air Jordans have been designed by Thomas Le as a rendering of what could have come about if a deal had been struck back in the 80s between the athletic wear brand and the iconic basketball player. The sneakers are rendered with a contemporary space-age aesthetic that could be likened to the Jordan-starring film Space Jam from 1996 and are complete with a form-fitting collar on the top. The sneakers are also paired with the brand's signature Boost outsoles and the subsequent bubbly texture they're known for.
The conceptual Adidas Air Jordans have a laceless design, but will still hug the foot of the wearer thanks to a series of strategically place fastening straps.
The conceptual Adidas Air Jordans have a laceless design, but will still hug the foot of the wearer thanks to a series of strategically place fastening straps.
Trend Themes
1. Space-age Footwear - Opportunity for athletic wear brands to collaborate with influencers and imagine futuristic footwears.
2. Laceless Sneakers - Opportunity to design and create sneakers with alternative closure systems, providing comfort and good fit.
3. Form-fitting Collar - Opportunity for footwear brands to introduce new and innovative collar designs that provide a comfortable and supportive fit.
Industry Implications
1. Athletic Wear - Athletic wear brands can introduce futuristic footwear collections as a part of innovative brand collaborations.
2. Fashion - Fashion brands can create trendsetting footwear with unique designs, especially focusing on form-fitting collars and alternative closure systems.
3. Technology - Technology companies can innovate and introduce new materials and fabrics for the production of contemporary and comfortable sneakers with perfect fit.
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