Ably Apparel Offers Water, Stain, and Odor-Resistant Pieces
Grace Mahas — November 18, 2020 — Eco
References: ablyapparel & ablyapparel
Ably Apparel, the fashion label that leverages eco-friendly technology to repels liquids, tough stains, and strong odors from sticking to its fabrics, recently expanded its offering with the introduction of the new sweat- and odor-proof leggings and sports bras. The new offerings are made from a breathable and light-weight fabric that does not require washing after every wear, making them the perfect go-to for workouts, travel, or lounging without the worry of laundry.
The Victoria Women's Yoga Leggings were designed for high-intensity workouts and yoga classes as well as offering the perfect "loungewear look." Plus, they feature a discrete pocket on the side that fits a cellphone. The Miya Women's Sports Bra, on the other hand, offers premium support that can be worn to any workout day after day without working about odors or sweat marks
The new pieces from Ably Apparel are now available to purchase online with the leggings priced at $75 and the sports bra at $60.
The Victoria Women's Yoga Leggings were designed for high-intensity workouts and yoga classes as well as offering the perfect "loungewear look." Plus, they feature a discrete pocket on the side that fits a cellphone. The Miya Women's Sports Bra, on the other hand, offers premium support that can be worn to any workout day after day without working about odors or sweat marks
The new pieces from Ably Apparel are now available to purchase online with the leggings priced at $75 and the sports bra at $60.
Trend Themes
1. Stain- and Odor-proof Apparel - Opportunity for fashion labels to leverage eco-friendly technology to repel liquids, tough stains, and strong odors from sticking to fabrics.
2. Sweat- and Odor-proof Athletic Apparel - Opportunity for athletic apparel brands to invest in breathable and lightweight fabric that does not require washing after every wear.
3. Eco-friendly Technology in Fashion - Opportunity for fashion brands to innovate and expand their product offering with the use of eco-friendly technology.
Industry Implications
1. Athletic Apparel - Opportunity for athletic apparel brands to invest in breathable and lightweight fabric that does not require washing after every wear.
2. Fashion - Opportunity for fashion labels to leverage eco-friendly technology to repel liquids, tough stains, and strong odors from sticking to fabrics.
3. Textile Manufacturing - Opportunity for textile manufacturers to integrate eco-friendly technology into their production process to meet growing consumer demand for sustainable products.
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