Terminal Cancer Patient Aaron Jamison is Selling Ad Space on His Urn
Michael Hines — May 6, 2010 — Marketing
References: judasforgiven.blogspot & neatorama
Advertising with Aaron Jamison has to be a heartbreaking endeavor. Jamison has terminal colon cancer, and has decided to sell space on his urn to cover the cost of his cremation and medical bills.
Selling ad space on an urn is a new one to me. My heart goes out to Aaron Jamison and the people who advertise on his urn. This story just goes to show that any publicity is good publicity. Even if it is on an urn.
Selling ad space on an urn is a new one to me. My heart goes out to Aaron Jamison and the people who advertise on his urn. This story just goes to show that any publicity is good publicity. Even if it is on an urn.
Trend Themes
1. Personal Branding in Death - The trend of individuals using their own death as a unique advertising opportunity, opening up new ways for brands to reach consumers even after they pass away.
2. Unconventional Advertising Platforms - The trend of brands exploring out-of-the-box advertising platforms, such as urns, to capture attention and create memorable brand experiences.
3. Crowdfunding for Medical Expenses - The trend of individuals seeking unconventional methods, like selling ad space on personal items, to raise funds for medical bills and end-of-life expenses.
Industry Implications
1. Advertising - Disruptive innovation opportunities lie in developing creative advertising strategies that leverage unconventional platforms such as urns.
2. Funeral Services - The use of personalized advertising on urns opens up opportunities for funeral service providers to offer unique customization options to their clients.
3. Healthcare - As crowdfunding for medical expenses becomes more prevalent, there is an opportunity for healthcare providers and insurers to develop innovative solutions and services to assist individuals in need.
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