A$AP Nast and Converse Join to Rework Some Iconic Sneaker Designs
References: sneakersnstuff & highsnobiety
A$AP Nast and Converse join forces once again on a collaborative project -- this time, the Harlem rapper highlights some iconic Converse silhouettes to honor the brand's heritage. He chose to rework the signature Jack Purcell Chukka Mid sneakers and draws inspiration from the label's own Jack Purcell Ox.
This influence informs the uppers by extending the canvas material all the way to a mid-top structure. The midsoles are also extended with rubber foxing to provide added support to the entire design. To accompany the sneakers, the collaboration also drops two crewneck sweaters, sweatpants to match, and some graphic tees done in a vintage fashion with wordmarks reading "JP" at the front to refer to Jack Purcell.
This influence informs the uppers by extending the canvas material all the way to a mid-top structure. The midsoles are also extended with rubber foxing to provide added support to the entire design. To accompany the sneakers, the collaboration also drops two crewneck sweaters, sweatpants to match, and some graphic tees done in a vintage fashion with wordmarks reading "JP" at the front to refer to Jack Purcell.
Trend Themes
1. Rapper-designed Footwear - Collaborative projects between rappers and footwear brands present an opportunity to create unique and exclusive designs that resonate with fans.
2. Heritage-inspired Sneaker Designs - Brands can tap into their own iconic silhouettes, like Converse's Jack Purcell, and collaborate with influencers to create fresh interpretations that honor the brand's heritage.
3. Vintage Graphic Apparel - Graphic tees and apparel featuring vintage-inspired designs can enhance the overall aesthetic of footwear collaborations, providing an opportunity for cross-promotion and merchandise expansion.
Industry Implications
1. Footwear - The footwear industry can engage in rapper collaborations to introduce unique and customized designs that appeal to a specific audience segment.
2. Fashion - Collaborative projects between rappers and fashion brands allow for the creation of limited-edition collections that blend streetwear aesthetics with high-end fashion.
3. Apparel - Apparel brands can leverage rapper-designed footwear collaborations to create matching clothing items and expand their product offerings.
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