The New Works of Aakash Nihalani are Color-Intense Illusions
Amanda Chang — October 20, 2010 — Art & Design
References: aakashnihalani & woostercollective
Stepping away from traditional art installs and moving towards the public streets, Aakash Nihalani is definitely innovative in his work.
Seen here with his fluorescent pink balloon dog, Aakash Nihalani placed this painting in the center of the sidewalk to catch the attention of passersby. Check out the featured gallery to get a glimpse of this oversized painting and prepare to be overwhelmed with hot pink color.
Implications - In the last few years, graffiti and street art have moved from largely shunned subculture to established mainstream art form. A company or brand can capitalize on this movement by utilizing famous street artists or graffiti artists to create marketing for their company. This immediately marks them as an avant-garde company with their finger on the pulse of contemporary cool.
Seen here with his fluorescent pink balloon dog, Aakash Nihalani placed this painting in the center of the sidewalk to catch the attention of passersby. Check out the featured gallery to get a glimpse of this oversized painting and prepare to be overwhelmed with hot pink color.
Implications - In the last few years, graffiti and street art have moved from largely shunned subculture to established mainstream art form. A company or brand can capitalize on this movement by utilizing famous street artists or graffiti artists to create marketing for their company. This immediately marks them as an avant-garde company with their finger on the pulse of contemporary cool.
Trend Themes
1. Graffiti and Street Art as Mainstream - Opportunity to collaborate with famous graffiti and street artists for innovative marketing campaigns.
2. Outdoor Interactive Installations - Potential for creating immersive experiences using public spaces and interactive art installations.
3. Utilizing Bold Colors in Art - Innovation in incorporating vibrant colors to create visually striking artworks.
Industry Implications
1. Advertising and Marketing - Opportunity for avant-garde companies to collaborate with street artists for edgy and contemporary advertising campaigns.
2. Event Management and Experiential Marketing - Opportunity to create interactive experiences in public spaces using street art installations.
3. Art and Design - Innovative approaches in utilizing bold colors and unconventional art forms in contemporary artworks.
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