The Audi A4 Jon Olsson Camo Avant Edition Lets You Hit the Slopes in Style
Michael Hines — February 18, 2014 — Autos
Only Swedish drivers will have the privilege of purchasing the Audi A4 Jon Olsson Camo Avant Edition. In addition to being a professional skier, Olsson is somewhat of a gearhead, and his customized supercars have appeared on many automotive blogs. One customization in particular, his winter camouflage Lamborghini Gallardo (complete with rooftop ski box,) appears to have inspired his collaboration with Audi.
The A4 Jon Olsson Camo Avant Edition is ideal for skiers with its all-wheel drive, 19" wheels, rooftop ski box and, of course, its winter camouflage paint scheme. Only 50 of these bad boys will be made, and they will only be available in Sweden. If money, and a trip to Sweden, isn't an issue, then this custom Audi can be yours for $62,106.
The A4 Jon Olsson Camo Avant Edition is ideal for skiers with its all-wheel drive, 19" wheels, rooftop ski box and, of course, its winter camouflage paint scheme. Only 50 of these bad boys will be made, and they will only be available in Sweden. If money, and a trip to Sweden, isn't an issue, then this custom Audi can be yours for $62,106.
Trend Themes
1. Customized Winter Sports Cars - The trend towards personalized and winter-ready cars creates an opportunity for companies to offer unique designs and features that cater to the needs of winter sports enthusiasts.
2. Limited Edition, Location-specific Products - Manufacturing goods that are limited in availability or location-specific presents an opportunity to create exclusive offerings for targeted markets.
3. Collaboration Between Professional Athletes and Automakers - Partnering with professional athletes to design cars that cater to their specific needs and aesthetic preferences can generate buzz and appeal to niche markets.
Industry Implications
1. Automotive Industry - Automakers can leverage customized designs and limited edition runs to appeal to niche markets and increase revenue.
2. Winter Sports Industry - Creating product collaborations with niche athletes like Jon Olsson can drive sales and bring brand awareness to a passionate group of consumers.
3. Luxury Industry - Collaborating with notable luxury manufacturers to provide personalized and rare items can increase interest and drive sales of high-end goods.
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