Carlos Calderon — March 25, 2007 — Fashion
References: lottaluv
Creative and themed packaging is often seen in Lip Colour Cosmetics, and recently, in the USA, Lotta Luv released Movie Madness Lip Balm & Lip Gloss Pack comprises ten lip products packaged in a popcorn themed box. The products include Hershey's Milk Chocolate scented lip gloss, Reese's peanut butter cups scented lip gloss, Mike & Ike scented lip balk, Pop-Corn scented lip balm, Junior Mints scented lip balm, Twizzlers strawberry lip gloss, 7-UP lip gloss, Snapple lip balm, Crush Orange lip gloss and Dr. Pepper lip gloss. Most of these items not only based their fragrance on the products they are trying to mimic, but some are also presented in containers similar to what inspired them, showing a more original and thorough attention to detail when they were developed.
Trend Themes
1. Themed Lip Products - The trend of creating lip products themed after popular food and drink brands creates opportunities for collaboration and creativity in the cosmetics industry.
2. Multi-product Packaging - The trend of packaging multiple lip products together creates opportunities for cross-promotion and upselling in the cosmetics industry.
3. Scented Lip Products - The trend of creating lip products with unique scents based on popular food and drink brands creates opportunities for sensory marketing and brand recognition in the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry can use this trend of themed and scented lip products to create unique products and establish brand recognition.
2. Food and Beverage - The food and beverage industry can collaborate with cosmetics companies to create themed lip products and promote their brands through sensory marketing.
3. Marketing and Advertising - The trend of themed and scented lip products creates opportunities for marketing and advertising agencies to help brands develop unique products and campaigns that engage with consumers on multiple sensory levels.
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