Formula 1 Driver Kevin Magnussen Tests the Infiniti Q30
Katherine Pendrill — October 11, 2016 — Autos
References: infiniti-singapore & youtube
As a current driver for the Renault Sport F1 Team, it is safe to say that Kevin Magnussen knows a thing or two about cars. Not only is Magnussen the son of four-time Le Mans GT class winner Jan Magnussen, but the 24-year-old Danish driver has also secured a number of personal victories on the track.
For Magnussen, the obsession with racing simply began as a fascination with controlling some of the world’s most well-engineered vehicles while moving at top speeds. This passion quickly morphed into a dream to compete against the top Formula 1 drivers. Of course, realizing that dream has not always been easy and Magnussen has had to spend a great deal of time training both physically and mentally for each challenge he is faced with.
‘A Day in Singapore with Kevin Magnussen’ follows the driver as he navigates the breathtaking streets of Singapore from behind the wheel of the head-turning Infiniti Q30. Unlike the Formula 1 cars that Magnussen is used to driving, the Infiniti Q30’s innovative technology and impeccable craftsmanship allow the professional driver to navigate winding city streets with comfort and ease. As Magnussen demonstrates, the premium active compact boasts the kind of high-end features and expert handling that all drivers can appreciate – regardless of their skills on the track.
For Magnussen, the obsession with racing simply began as a fascination with controlling some of the world’s most well-engineered vehicles while moving at top speeds. This passion quickly morphed into a dream to compete against the top Formula 1 drivers. Of course, realizing that dream has not always been easy and Magnussen has had to spend a great deal of time training both physically and mentally for each challenge he is faced with.
‘A Day in Singapore with Kevin Magnussen’ follows the driver as he navigates the breathtaking streets of Singapore from behind the wheel of the head-turning Infiniti Q30. Unlike the Formula 1 cars that Magnussen is used to driving, the Infiniti Q30’s innovative technology and impeccable craftsmanship allow the professional driver to navigate winding city streets with comfort and ease. As Magnussen demonstrates, the premium active compact boasts the kind of high-end features and expert handling that all drivers can appreciate – regardless of their skills on the track.
Trend Themes
1. Innovative Technology in Compact Cars - The development of compact cars with advanced features and handling presents opportunities to disrupt the traditional automotive industry.
2. Professional Racing as a Marketing Opportunity - Tapping into the popularity of professional racing and partnering with top-level drivers presents opportunities for disruptive marketing.
3. Integration of Mental and Physical Training - The integration of mental and physical training in professional racing presents opportunities for disruptive innovation in the sports industry.
Industry Implications
1. Automotive Industry - Incorporating innovative technology in compact cars presents disruptive opportunities for growth in the automotive industry.
2. Marketing Industry - Professional racing presents opportunities for disruptive marketing campaigns and partnerships.
3. Sports Industry - The integration of mental and physical training in professional racing presents opportunities for disruptive innovation in the sports industry.
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