Sonia Rentsch's 'A Balanced Existence' Displays Gourmet Artistic
Jordy E — October 17, 2012 — Art & Design
References: soniarentsch & missmoss.co.za
Sonia Rentsch's 'A Balanced Existence' photography series uses food as an art form. The self-proclaimed designer, still life stylist and art director graduated from Australia's Rmit University in 2002. Her detailed work has been so good that she has since been attracted a high profile clientele list, producing creative content for brands like Christian Dior and L'Oréal.
These prismatic prints feature broccoli, mango, asparagus and an array of meats and cheeses. On top of being angular to a fault, they are also fashioned in the shapes of flying birds, crouching rabbits and poised swans.
Rentsch's ability to convey decor and beauty through edible configurations is central to her expertise in the industry. Her images remain fixated on the unusual, leading her contemporaries to reference her expansive portfolio for inspiration.
These prismatic prints feature broccoli, mango, asparagus and an array of meats and cheeses. On top of being angular to a fault, they are also fashioned in the shapes of flying birds, crouching rabbits and poised swans.
Rentsch's ability to convey decor and beauty through edible configurations is central to her expertise in the industry. Her images remain fixated on the unusual, leading her contemporaries to reference her expansive portfolio for inspiration.
Trend Themes
1. Edible Art - There is potential for disruptively innovative art and photography as the food industry expands into creative fields.
2. Food Styling - As food presentation becomes increasingly important, there is an opportunity for companies to innovate through food styling for advertising and marketing.
3. Gourmet Photography - Photography that emphasizes the beauty and aesthetic appeal of food could be a disruptive innovation opportunity for companies in the food and beverage industry.
Industry Implications
1. Food and Beverage - Companies in this industry could leverage the trend of using food as an art form to promote their products through visually stunning advertising and marketing.
2. Photography - The trend towards using food as a subject for visually stunning photography offers opportunities for disruptive innovation in this industry.
3. Design and Styling - Companies can leverage the trend of using food to create visually appealing designs and styling in a number of industries, such as advertising and home decor.
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