Yves Saint Laurent Launches Eco Label
References: ysl & treehugger
Starting Monday, juggernaut fashion label Yves Saint Laurent will be introducing their 'New Vintage' collection.
'New Vintage' by Yves Saint Laurent will be using vintage fabrics from past collections to create new designs. The collection will be sold exclusively at Barney's New York and is entirely limited edition.
Implications - Eco concerns are more important to consumers than ever before, so it's a smart move that labels like Yves Saint Laurent are making sure to incorporate sustainable fabrics into their designs. This kind of initiative is not lost on the general public, and any designer that shows that the environment is a priority is sure to make a favorable impression on their target customers.
'New Vintage' by Yves Saint Laurent will be using vintage fabrics from past collections to create new designs. The collection will be sold exclusively at Barney's New York and is entirely limited edition.
Implications - Eco concerns are more important to consumers than ever before, so it's a smart move that labels like Yves Saint Laurent are making sure to incorporate sustainable fabrics into their designs. This kind of initiative is not lost on the general public, and any designer that shows that the environment is a priority is sure to make a favorable impression on their target customers.
Trend Themes
1. Eco Fashion - The use of sustainable fabrics and vintage materials in fashion design.
2. Limited Edition Collections - The introduction of exclusive, limited edition fashion lines.
3. Consumer Demand for Sustainability - The increasing importance of eco concerns in consumer purchasing decisions.
Industry Implications
1. Fashion - The fashion industry can incorporate sustainable fabrics and vintage materials in their designs.
2. Retail - Retailers can offer exclusive, limited edition collections to attract customers.
3. Textile - Textile manufacturers can develop sustainable fabrics to meet the demand of eco-friendly fashion design.
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