Shoes for Crews Flourishes During Economic Downturn
Geebee Micro — April 17, 2009 — Marketing
References: shoesforcrews & multichannelmerchant
With people flocking to lower-priced fast food restaurants during these tough economic times, footwear retailer Shoes for Crews has been the happy recipient of growing shoe sales as a burgeoning fast food industry clamors for slip-resistant footwear.
Sales in the first quarter for the company have increased by 10%, while catalog circulation has also risen close to the same percentages, increasing by 9% during the same time period.
Utilitarian, cheap and boring are the new sexy during economic downturns, and sales at Shoes for Crews confirms this reality.
Sales in the first quarter for the company have increased by 10%, while catalog circulation has also risen close to the same percentages, increasing by 9% during the same time period.
Utilitarian, cheap and boring are the new sexy during economic downturns, and sales at Shoes for Crews confirms this reality.
Trend Themes
1. Utilitarian Footwear - The demand for practical and affordable footwear increases during economic downturns, presenting opportunities for innovative design and functionality.
2. Slip-resistant Shoes - As the fast food industry grows, there is a rising need for slip-resistant shoes, creating an opportunity for specialized footwear retailers and manufacturers.
3. Affordable Fashion - In tough economic times, consumers prioritize affordability over luxury, creating a market for affordable fashion brands to thrive.
Industry Implications
1. Footwear Retail - The growing demand for affordable footwear during economic downturns creates favorable conditions for footwear retailers to capitalize on this trend.
2. Fast Food - As the fast food industry continues to expand, there is a potential for collaboration and innovation between fast food chains and slip-resistant footwear manufacturers.
3. Affordable Fashion Brands - Affordable fashion brands have an opportunity to attract cost-conscious consumers by offering stylish and affordable options during economic downturns.
1.6
Score
Popularity
Activity
Freshness
