This Tokyo Cafe's Themed Menu is Inspired By the 'Persona 5' Video Game
Rahul Kalvapalle — October 17, 2016 — Tech
References: info.paselabo & en.yibada
The Persona 5 x Pasela Resorts themed menu is an exclusive and limited-edition food and beverage menu, offered at the Los Cabos Shibuya branch of Japan's Pasela entertainment chain, that consists of a variety of offerings inspired by characters from the role-playing video game 'Persona 5'.
What makes this themed menu more authentic than other similar initiatives is the fact that it features real-life renditions of fictional food items found in the game itself. Beverage options include the Necronomicon Kiwi Blue, Goemon Iced Citron Tea and Johanna High Priestess, each of which costs $6. What's more, the purchase of a food or beverage item entitles customers to a special collective postcard as well as beautiful 'Persona 5' pins.
Available until November 23, the Persona 5-themed menu is a great example of video games taking advantage of youthful food and beverage establishments to engage with gamers.
What makes this themed menu more authentic than other similar initiatives is the fact that it features real-life renditions of fictional food items found in the game itself. Beverage options include the Necronomicon Kiwi Blue, Goemon Iced Citron Tea and Johanna High Priestess, each of which costs $6. What's more, the purchase of a food or beverage item entitles customers to a special collective postcard as well as beautiful 'Persona 5' pins.
Available until November 23, the Persona 5-themed menu is a great example of video games taking advantage of youthful food and beverage establishments to engage with gamers.
Trend Themes
1. Video Game-themed Menus - Food and beverage businesses can create limited-edition video game-themed menus to attract younger customers and offer unique experiences.
2. Real-life Renditions of Fictional Food - Businesses can create real-life versions of fictional food items found in popular video games to offer a more authentic experience to fans.
3. Collectible Incentives - Businesses can offer special collectible items such as pins or postcards as incentives to purchase food or beverage items on themed menus.
Industry Implications
1. Food and Beverage - Food and beverage businesses can collaborate with popular video game franchises to create limited-edition themed menus that offer unique and engaging experiences for younger customers.
2. Gaming - Video game companies can partner with food and beverage establishments to create limited-edition themed menus based on their popular games and offer an additional revenue stream.
3. Collectibles - Companies that produce collectible items such as pins or postcards can collaborate with food and beverage establishments to offer their products as incentives for customers to purchase themed food and beverage items.
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