Garson/D.A.D Covers a Mercedes Benz in Crystals (UPDATE)
A customized Mercedes-Benz SL600, Luxury Crystal Benz, has been studded with 300,000 Swarovski crystal glass. The sparkling sports car was displayed at the pavilion of custom car accessory company, Garson/D.A.D, at the Tokyo Auto Salon 2009 at Makuhari Messe in Chiba, a city East of Tokyo.
The extreme modification was done by Garson/D.A.D to highlight the company's unique Mercedes accessories, and ability to transform classic cars into serious bling.
Implications - With the economic recession in slow recovery, many consumers are now looking for new ways to spend their money. Making products that exude opulence is a great way to appeal to this large customer base, as many individuals are now willing to spend to demonstrate their prestige over others.
The extreme modification was done by Garson/D.A.D to highlight the company's unique Mercedes accessories, and ability to transform classic cars into serious bling.
Implications - With the economic recession in slow recovery, many consumers are now looking for new ways to spend their money. Making products that exude opulence is a great way to appeal to this large customer base, as many individuals are now willing to spend to demonstrate their prestige over others.
Trend Themes
1. Luxury Customization - Opulent customization is on the rise as consumers look for unique ways to demonstrate their prestige.
2. Blinged-out Accessories - The demand for extravagant accessories, like crystal-studded car parts, is growing as consumers seek to add a touch of luxury to their possessions.
3. Experiential Luxury - Consumers are seeking out immersive luxury experiences, such as driving a crystal-covered sports car, to satisfy their desire for opulence.
Industry Implications
1. Automotive Customization - The automotive customization industry has the opportunity to tap into the growing demand for luxurious and unique modifications.
2. Luxury Goods - Luxury goods companies can seize the opportunity to create extravagant accessories, like crystal decorations, for high-end consumers seeking to showcase their wealth.
3. Experiential Marketing - The experiential marketing industry can capitalize on the trend of consumers looking for immersive luxury experiences, by creating unique and memorable brand experiences.
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