This LOFT Lookbook Revives Understated Vintage Looks
Jana Pijak — September 19, 2014 — Fashion
References: loft & refinery29
The LOFT lookbook for Spring 2014 revives the effortlessly cool styles that are synonymous with the 70s. This ad campaign highlights the label's range of understated womenswear that includes denim and lightweight knit staples for the modern fashionista. Pairing light fabrics with earthy tones, this catalog is all about clean and elegant styles that look to the past for their visual inspiration.
Whether highlighting ensembles that are inspired by the Canadian tuxedo or paying tribute to the fresh-faced makeup and heavy liner worn by Jane Birkin, this LOFT lookbook for Spring 2014 is timeless. The collection marries aesthetics and an element of fashion with practical design details that work for any day of the week. This versatile and wearable range is perfect for every day wear and transitions nicely from a day at work to brunch on the weekend.
Whether highlighting ensembles that are inspired by the Canadian tuxedo or paying tribute to the fresh-faced makeup and heavy liner worn by Jane Birkin, this LOFT lookbook for Spring 2014 is timeless. The collection marries aesthetics and an element of fashion with practical design details that work for any day of the week. This versatile and wearable range is perfect for every day wear and transitions nicely from a day at work to brunch on the weekend.
Trend Themes
1. Understated Vintage Revival - The fashion industry can explore opportunities to incorporate understated vintage styles from the 70s into modern designs and collections.
2. Clean and Elegant Fashion - The trend towards clean and elegant styles inspired by the 70s aesthetic can be leveraged by fashion brands to create versatile and wearable ranges for everyday wear.
3. Aesthetic Merging with Practical Design - The merging of aesthetics with practical design details seen in this LOFT lookbook offers opportunities in the fashion industry for creating versatile collections that work for everyday wear.
Industry Implications
1. Fashion - Fashion brands can use the 70s understated vintage and elegant styles seen in this LOFT lookbook to offer new collections that cater to the increasing demand for vintage fashion.
2. Beauty - The makeup and hair trends seen in this LOFT lookbook can be incorporated by beauty brands in their products, catering to consumers who wish to replicate the fresh-faced, 70s-inspired look.
3. Photography and Advertising - The use of natural light, earthy tones and 70s inspired aesthetic in this LOFT lookbook offers new opportunities for photography and advertising industries to create campaigns that cater to the increasing demand for a vintage and natural look.
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