IKEA Competition Encourages Romantic Confessions on Mattresses
Tia Clarke — April 24, 2013 — Art & Design
References: creativity-online & designtaxi
The latest IKEA competition encourages members of the public to share their romantic confessions. IKEA is asking members of the public to send them sweet nothings, which will then be embroidered on a mattress and sent to a lucky winner every week. IKEA will also arrange to have the mattress delivered as a surprise.
The novel IKEA competition idea came about when the flat-pack furniture specialists collaborated with ad agency Akestam Holst and B-Reel. The adorable ad campaign for the project ‘Say It With A Bed’ features a young couple who exchange heartfelt messages through the delicate embroidery on the mattress. The girl meets an old friend at the train station and confesses “I love you too” through the personalized bedding.
This is an interesting idea from the home-wares giant and one which is sure to gain the interest of young home-makers.
The novel IKEA competition idea came about when the flat-pack furniture specialists collaborated with ad agency Akestam Holst and B-Reel. The adorable ad campaign for the project ‘Say It With A Bed’ features a young couple who exchange heartfelt messages through the delicate embroidery on the mattress. The girl meets an old friend at the train station and confesses “I love you too” through the personalized bedding.
This is an interesting idea from the home-wares giant and one which is sure to gain the interest of young home-makers.
Trend Themes
1. Romantic Personalization - Personalized products with romantic messages are becoming more popular and can create emotional connections with customers.
2. Surprise Delivery - Surprising customers with product delivery can create memorable experiences and encourage brand loyalty.
3. Collaborative Advertising - Collaborating with ad agencies and production companies can result in creative and effective advertising campaigns.
Industry Implications
1. Home Goods - The home goods industry can capitalize on personalized products to appeal to consumers looking for unique home decor.
2. Retail - Retailers can create surprise and delight for customers by offering unexpected delivery experiences.
3. Advertising and Production - Advertising and production companies can offer creative ideas and collaborate with brands to bring unique campaigns to life.
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