The Hello Network Connects People Who Share the Same Passions
Rahul Kalvapalle — August 9, 2016 — Social Media
Hello is a simply named but intelligently designed new social app and social media network, developed by Orkut Buyukkokten, that is designed to bring together people who happen to share the same hobbies and passions.
This particular social app invites users to select specific personas that reflect their interests, such as 'outdoorsman', 'musician', 'geek' or 'clubber'. You can then go about browsing the persona lists to find people with the same interests, while a complicated algorithm works to provide you with friend suggestions.
The app varies from typical social network solutions in that it doesn't focus on regular status updates but instead encourages users to utilize images and comments to participate.
This kind of social app could take off in a big way, given that people are increasingly willing to turn to social media to connect with others.
This particular social app invites users to select specific personas that reflect their interests, such as 'outdoorsman', 'musician', 'geek' or 'clubber'. You can then go about browsing the persona lists to find people with the same interests, while a complicated algorithm works to provide you with friend suggestions.
The app varies from typical social network solutions in that it doesn't focus on regular status updates but instead encourages users to utilize images and comments to participate.
This kind of social app could take off in a big way, given that people are increasingly willing to turn to social media to connect with others.
Trend Themes
1. Hyper-specific Social Networks - The rise of niche social networks like Hello opens up opportunities for more hyper-specific social media platforms catering to specific interests and passions.
2. Algorithmic Friend Suggestions - The use of complex algorithms to suggest friends based on shared interests can be applied to other social apps and networks, enhancing user connections and engagement.
3. Visual Participation - Emphasizing visual content and comments in social apps can create new opportunities for users to engage with each other and express their passions in more interactive ways.
Industry Implications
1. Social Media - Hobbyist social apps like Hello present transformative opportunities for the social media industry to tap into niche markets and provide tailored experiences for users.
2. E-commerce - By integrating with hobbyist social apps, e-commerce platforms can leverage the power of targeted communities to showcase and sell specialized products catering to specific interests.
3. Online Communities - The success of Hello highlights the potential for online communities to thrive by offering personalized experiences and connecting like-minded individuals on a deeper level.
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