The Ulta Beauty Chain Creates a Set of Willy Wonka-Inspired Commercials
References: davidlachapelle & adweek
These delightful and highly colorized cosmetic ads combine that art of makeup with the playful illusion of candy. Each ad takes place in a boutique that resembles a candy store. However, instead of edible treats, the shop sells makeup and cosmetic accessories that are displayed in vibrant settings such as kiddie pools or large glass jars.
The ads feature women wearing brightly colored blushes, eye shadows and nail polish. With little dialogue, the commercials play dainty jingles and each ad ends with the phrase "get all things beauty all in one place." This line solidifies the brand's latest campaign titled, "All Things Beauty."
The ultimate goal for these cosmetic ads is to allow makeup consumers to embrace color and add a sense of play to their daily makeup routine.
The ads feature women wearing brightly colored blushes, eye shadows and nail polish. With little dialogue, the commercials play dainty jingles and each ad ends with the phrase "get all things beauty all in one place." This line solidifies the brand's latest campaign titled, "All Things Beauty."
The ultimate goal for these cosmetic ads is to allow makeup consumers to embrace color and add a sense of play to their daily makeup routine.
Trend Themes
1. Colorful Cosmetic Marketing - Embracing vibrant and playful elements in cosmetic advertising can attract consumers who want to add a sense of fun and excitement to their beauty routine.
2. Boutique-inspired Cosmetic Stores - Creating retail environments that resemble candy stores or other playful settings can enhance the shopping experience and engage customers on an emotional level.
3. Music-driven Commercials - Utilizing catchy jingles and music in cosmetic ads can enhance brand recognition and create a memorable experience for viewers.
Industry Implications
1. Cosmetics - The cosmetic industry can benefit from incorporating candy-inspired aesthetics and elements of playfulness in their marketing strategies.
2. Retail - Retailers, especially beauty stores, can explore creating boutique-style environments that resemble candy stores to enhance the customer experience.
3. Entertainment - Collaboration opportunities exist for the entertainment industry to provide catchy jingles and music for cosmetic ads, helping create a connection between music and beauty.
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