AnOther Magazine’s Spring and Summer 2012 Issue is Hauntingly Beaut
Sarah Robson — May 25, 2012 — Fashion
References: anothermag & wearesodroee.wordpress
AnOther Magazine’s spring and summer 2012 issue is hauntingly beautiful. It features fashion model Kinga Rajzak photographed by Lina Scheynius in an elegant play auditorium with beautiful stained glass windows panes in the background.
Scheynius adds a twist in this issue by making one half of the photos color and the other half black and white. Stylist Robbie Spencer has dressed Kinga Rajnak in feminine garments including long sequenced gowns, flowery gauzy dresses, embellished tweed jackets and long pleated skirts. As well, Rajnak is pictured wearing one distinct colour in each photo. We see her dressed all in blue, green, red and a dazzling gold. One of the most intriguing aspects in her outfits are the bandages that are wrapped strangely around her head and neck. This editorial makes great use of colour while creating a ghostly elegant atmosphere.
Scheynius adds a twist in this issue by making one half of the photos color and the other half black and white. Stylist Robbie Spencer has dressed Kinga Rajnak in feminine garments including long sequenced gowns, flowery gauzy dresses, embellished tweed jackets and long pleated skirts. As well, Rajnak is pictured wearing one distinct colour in each photo. We see her dressed all in blue, green, red and a dazzling gold. One of the most intriguing aspects in her outfits are the bandages that are wrapped strangely around her head and neck. This editorial makes great use of colour while creating a ghostly elegant atmosphere.
Trend Themes
1. Dual-tone Photography - Opportunity for camera and photo editing software companies to develop new technologies that seamlessly merge multiple color tones in a single photograph.
2. Sequined and Embellished Clothing - Opportunity for fashion designers and retailers to innovate products featuring shiny embellishments and sequins on not only formal dresses but also on casual wear to satisfy customer demand for glamour.
3. Unconventional Headwear - Opportunity for hat designers and makers to experiment with unconventional shapes, sizes, and materials of headwear.
Industry Implications
1. Fashion - Innovative sequined and embellished clothing designs, combined with creative experimental headwear, will help individual brands stand out in a diverse and competitive market.
2. Photography - Developing new camera and photo editing technologies that combine multiple color tones will attract both professional and amateur photographers seeking to create unique and artistic images.
3. Art and Design - The trend for unconventional headwear can serve as an inspiration for artists and designers to create avant-garde, thought-provoking artworks and installations.
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