This Shoe Collab Uses the Vivid Colors of 90s Basketball Culture
Charlotte Joyce Kidd — October 8, 2015 — Fashion
The Reebok Classics x Beastin collaboration uses the bright blues, reds and yellows of 90s basketball culture to create this unique pair of retro-inspired sneakers.
The sneakers, presented in a colorway called 'Quiet Storm,' look like they could have been made with a paintbrush stolen from one of the animators of Space Jam. Crisp white and deep black emphasize accents of bright turquoise, royal blue, vibrant yellow and vivid red. The silhouette takes the inflated, triangular design so popular in 90s basketball sneakers and gives it an updated look, with slightly more obvious curves and a more contained outsole.
Reebok's collaborator on this nostalgia-provoking basketball sneaker is Beastin, a German streetwear brand founded in 2008 by Duki and Fu, two designers with a mutual love of 90s basketball and hip hop culture.
The sneakers, presented in a colorway called 'Quiet Storm,' look like they could have been made with a paintbrush stolen from one of the animators of Space Jam. Crisp white and deep black emphasize accents of bright turquoise, royal blue, vibrant yellow and vivid red. The silhouette takes the inflated, triangular design so popular in 90s basketball sneakers and gives it an updated look, with slightly more obvious curves and a more contained outsole.
Reebok's collaborator on this nostalgia-provoking basketball sneaker is Beastin, a German streetwear brand founded in 2008 by Duki and Fu, two designers with a mutual love of 90s basketball and hip hop culture.
Trend Themes
1. 90s-inspired Fashion - Opportunity for brands to collaborate and create retro-inspired clothing and accessories capitalizing on the nostalgia for 90s culture.
2. Colorful Footwear - Potential for shoe companies to design and release sneakers with bold, vibrant colors, appealing to those seeking unique and eye-catching footwear.
3. Streetwear Revival - Chance for streetwear brands to tap into the resurgence of 90s fashion and culture, creating clothing that combines nostalgia with contemporary style.
Industry Implications
1. Fashion - Opportunity for fashion brands and designers to incorporate elements of 90s basketball culture into their products, attracting consumers looking for throwback fashion.
2. Footwear - Potential for footwear companies to leverage the popularity of 90s-inspired designs, producing retro-style sneakers that appeal to sneakerheads and fashion enthusiasts.
3. Streetwear - Chance for streetwear brands to capitalize on the nostalgia for 90s basketball and hip hop culture, releasing clothing and accessories that evoke the vibrant and energetic aesthetic of that era.
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