M.U.S.C.L.E. Men Bring You Way Back Into the Good Old Days
david kimball — March 17, 2011 — Life-Stages
References: littlerubberguys & facebook
In a time when the economy is bad and the world is falling apart at the seams, M.U.S.C.L.E. Men will bring you back to the simple days of your youth. So why do these 2-inch tall monochromatic PVC gum wrestling figures produced in the United States have the power to spark an 80s toy revival boom? They are so addicting. Instant childhood memories of a time when you didn't have a care in the world flood back when playing with M.U.S.C.L.E. Men.
The M.U.S.C.L.E. figures were based on the Japanese toyline called Kinkeshi. Kinkeshi were based on a manga and anime called Kinnikuman, and some figures were based on anime-only characters. The main hero was Kinnikuman, who, in the US, was 'Muscle Man' and was the leader of the 'Thug Busters.' He was described as the greatest wrestling champion and is the main inspiration for M.U.S.C.L.E. Men
The M.U.S.C.L.E. figures were based on the Japanese toyline called Kinkeshi. Kinkeshi were based on a manga and anime called Kinnikuman, and some figures were based on anime-only characters. The main hero was Kinnikuman, who, in the US, was 'Muscle Man' and was the leader of the 'Thug Busters.' He was described as the greatest wrestling champion and is the main inspiration for M.U.S.C.L.E. Men
Trend Themes
1. Retro Toy Revival - Opportunity to bring back popular toys from previous generations in a new era.
2. Nostalgia Marketing - Creating campaigns around consumers’ past experiences and memories for powerful brand impact.
3. Collectibles Craze - Create customized limited-edition collectibles for enthusiasts and fans with brands across industries.
Industry Implications
1. Toy Industry - Revive and re-introduce classic toys that appeal across generations.
2. Marketing Industry - Use consumer nostalgia as a tool for effective brand messaging and product launches.
3. Entertainment Industry - Produce collectible merchandise as an additional avenue for fans to engage with TV series, movies, or video games.
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