The Twin 600bhp BMW M3 Celebrates the 2010 Nurburgring
Robyn Currie — May 27, 2010 — Autos
The two 600bhp BMW M3 vehicles that were made to celebrate the company's win of the 2010 Nurburgring 24hr endurance race are two examples of automotive badassery.
These barely street-legal rides can go from 0 to 62 mph in just over four seconds, and top out at 199 mph. Master BMW tuner G-Power trimmed away a staggering 150kg from these vehicles, meaning that the 600bhp BMW M3s are ready to race and win.
Implications - In today's society, consumers are likely to invest in those products that reflect a personal aspect of their lives. Products that pay tribute to a particular holiday, organization or cause will likely influence individuals in a way that will benefit its creators.
These barely street-legal rides can go from 0 to 62 mph in just over four seconds, and top out at 199 mph. Master BMW tuner G-Power trimmed away a staggering 150kg from these vehicles, meaning that the 600bhp BMW M3s are ready to race and win.
Implications - In today's society, consumers are likely to invest in those products that reflect a personal aspect of their lives. Products that pay tribute to a particular holiday, organization or cause will likely influence individuals in a way that will benefit its creators.
Trend Themes
1. Personalized Celebration Cars - Creating personalized cars that reflect a specific event or achievement can appeal to consumers' desire for products that reflect their personal lives.
2. Street-legal Racing Cars - Developing street-legal cars with high-performance capabilities can create disruptive innovation opportunities in the automotive industry.
3. Weight-reduction in Cars - Investing in technology and design strategies that reduce the weight of cars can lead to improved performance and innovation in the automotive industry.
Industry Implications
1. Automotive Industry - The automotive industry can benefit from creating personalized and high-performance cars to appeal to consumers' desires.
2. Event Planning Industry - The event planning industry can collaborate with car companies to create custom celebration cars for special events and occasions.
3. Advanced Materials Industry - The advanced materials industry can develop lightweight materials and innovative designs to help reduce car weight and improve performance.
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