5Preview Makes Shirts That Poke Fun at Couture Fashion Labels
John Ibbitson — November 11, 2011 — Fashion
References: 5preview.bigcartel & 5preview.bigcartel
5Preview is a hip and edgy Swedish clothing line that focuses on oversized, monochromatic, unisex fashions that are tailored to young people who enjoy making more alternative fashion statements. Though the brand’s female-only selection has some truly unique pieces, it’s the company’s unisex t-shirt line that really pushes the boundaries.
The black and white printed shirts play off of iconic fashion labels like YSL, Louis Vuitton and Lacoste by incorporating those brand’s signature logos with their own. 5Preview’s stance isn’t quite clear; you’re not sure if the brand is trying to tell those other labels off, or if it’s making homage to them.
That’s what's so ingenious about the brand: it’s up to the wearer to decide. For the fashion enthusiast, the interpretation might lean towards the latter, but, the fashion critic may decide to wear these undeniably cool shirts ironically. Whatever you decide, 5Preview has got the shirt for you.
The black and white printed shirts play off of iconic fashion labels like YSL, Louis Vuitton and Lacoste by incorporating those brand’s signature logos with their own. 5Preview’s stance isn’t quite clear; you’re not sure if the brand is trying to tell those other labels off, or if it’s making homage to them.
That’s what's so ingenious about the brand: it’s up to the wearer to decide. For the fashion enthusiast, the interpretation might lean towards the latter, but, the fashion critic may decide to wear these undeniably cool shirts ironically. Whatever you decide, 5Preview has got the shirt for you.
Trend Themes
1. Oversized Fashion - Opportunity for disruptive innovation in creating oversized, monochromatic, unisex fashion lines that cater to young people who prefer alternative styles.
2. Satirical Parodies - Opportunity to create clothing lines that playfully incorporate iconic fashion labels' logos and make a statement about the fashion industry.
3. Wearable Ambiguity - Opportunity to design apparel that allows wearers to interpret and express their own personal stance on fashion and brands.
Industry Implications
1. Fashion Apparel - Disruptive innovation potential in the fashion apparel industry for brands that embrace alternative styles, oversized designs, and satirical parodies.
2. Streetwear - Opportunity for streetwear brands to incorporate satirical parodies of iconic fashion labels into their designs, appealing to a younger demographic.
3. Custom Clothing - Opportunity for custom clothing companies to offer personalized t-shirts that allow customers to express their own fashion viewpoints through satirical parodies.
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