New Balance and Stone Island Launch a New 574 Sneaker
References: highsnobiety
New Balance works in collaboration with Stone Island on a new pair of the classic 574 sneaker model for the season. This marks the first New Balance sneaker for the luxury technical brand.
Speaking about the new launch, Stone Island CEO Carlo Rivetti talks about it to Highsnobiety, stating that "If you give people what they want, you are late to the game. If you want to give them something different — not that you shouldn’t care about the market — but you should see what’s missing." In terms of the shoe's construction, it has a hairy suede material throughout the upper and sits on top of a chunky sole unit foundation from the 574 Legacy shoe.
Image Credit: New Balance
Speaking about the new launch, Stone Island CEO Carlo Rivetti talks about it to Highsnobiety, stating that "If you give people what they want, you are late to the game. If you want to give them something different — not that you shouldn’t care about the market — but you should see what’s missing." In terms of the shoe's construction, it has a hairy suede material throughout the upper and sits on top of a chunky sole unit foundation from the 574 Legacy shoe.
Image Credit: New Balance
Trend Themes
1. Collaborative Sneaker Models - A trend where luxury and casual shoe brands can partner to produce non-typical sneaker models.
2. Technical Sneakers - An emerging trend where sneaker companies focus on designing high-tech and functional sneakers.
3. Expanding Into Luxury Markets - A trend where technical brands expand into luxury markets for joint ventures and collaborations.
Industry Implications
1. Footwear - The footwear industry can benefit from making technical sneakers a larger market segment, and explore joint-ventures with luxury brands for market diversification.
2. Fashion and Luxury - An opportunity for fashion and luxury brands to expand their customer outreach by collaborating with athletic companies for designing trendy and functional products.
3. Sportswear - Sportswear brands can explore designing technical sneaker models, catering to a niche consumer base of sportspersons or athletes seeking high-performance footwear.
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