The 50th Anniversay of Les Paul Standard Electric Guitars
Marissa Liu — February 27, 2010 — Art & Design
References: guitars.musiciansfriend & bornrich.org
Three versions of the 1960 Les Paul Standard Electric Guitar are being released in honour of the 50th anniversary of Les Paul Guitars. The instruments come with a Custom Shop hardshell case and a 50th Anniversary Certificate of Authenticity from Gibson.
The standard 1960 has been played by the likes of Paul McCartney and John Fogerty. The three versions of the 50th anniversary Les Paul Guitars are all limited editions. All are offered in sunburst finishes with top-hat control knobs and other minor, customizable variations.
The standard 1960 has been played by the likes of Paul McCartney and John Fogerty. The three versions of the 50th anniversary Les Paul Guitars are all limited editions. All are offered in sunburst finishes with top-hat control knobs and other minor, customizable variations.
Trend Themes
1. Limited-edition Instruments - The release of limited-edition guitars creates opportunities for companies to market exclusivity and target collectors.
2. Customizable Instruments - Creating opportunities for consumers to customize instruments allows for individual expression and potential disruption to traditional design norms.
3. Anniversary Celebrations - Commemorating milestones with special edition products and marketing campaigns can generate buzz and increase brand loyalty.
Industry Implications
1. Musical Instruments - Companies in the musical instrument industry can utilize limited edition releases and customizable options to appeal to collectors and individualistic consumers.
2. Luxury Goods - Limited-edition instruments and customization options can appeal to luxury consumers and provide an opportunity for companies to market high-end products.
3. Marketing and Advertising - Developing unique marketing campaigns to celebrate milestones and commemorate special events can help increase brand awareness and create customer loyalty.
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