Adventure World's 50 Shades of Brown Ad is the Opposite of Alluring
Laura McQuarrie — August 4, 2014 — Pop Culture
References: adventureworld.net.au & coloribus
Drawing inspiration from E. L. James' '50 Shades of Grey,' Adventure World's '50 Shades of Brown' poster promotes the world's scariest roller coaster. Just as the erotic novel has some BDSM elements to rough up readers a little, the Abyss coaster will take riders on just as thrilling an adventure. However, instead of being sensual and alluring, the ad for the roller coaster turns the "50 Shades" into something else entirely. Without saying it outright, the ad suggests that roller coaster riders will be making messes in their pants.
The Abyss poster by SHEDcsc was released to match the hype of the new 50 Shades of Grey trailer, appealing to those who like to try new and exciting things for thrills.
The Abyss poster by SHEDcsc was released to match the hype of the new 50 Shades of Grey trailer, appealing to those who like to try new and exciting things for thrills.
Trend Themes
1. Shocking Ads - Opportunity for businesses to create ads that intentionally shock and discomfort their audience, playing with cultural references and expectations.
2. Anti-sensual Marketing - Opportunity for marketers to create campaigns that subvert traditional sensual marketing techniques to draw attention and differentiate products.
3. Humorous Shock Factor - Opportunity for businesses to use humor to counteract the discomfort caused by shocking and provocative ads, creating memorable and shareable content.
Industry Implications
1. Amusement Parks - Opportunity for amusement parks to develop shocking and provocative campaigns for their rides that create excitement and buzz among potential guests.
2. Marketing and Advertising - Opportunity for marketing and advertising professionals to experiment with subversive and anti-sensual approaches in their campaigns to differentiate and attract attention.
3. Media and Entertainment - Opportunity for media and entertainment companies to leverage the shock factor of provocative and controversial content to capture audiences and generate buzz.
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