The 50 Boys of Summer Editorial Captures Candid Imagery
Jana Pijak — August 31, 2013 — Fashion
References: fuckingyoung.es & fuckingyoung.es
Paying homage to a 90s grunge aesthetic, the '50 Boys of Summer' editorial features some of the most talented model up-and-comers in the business. Photographer Eva K. Salvi's latest exclusive for F****** Young! Online captures 50 models on London streets that include Elite's Jake Hold, FM's Jimmy Q and Select face Alexander just to name a few.
The inked models channel their inner hoodlum while posing amidst an urban backdrop. Outfitted by wardrobe stylist Krishan Parmar, the guys pull off a casual wardobe of vintage-inspired streetwear from the labels that include Baartmans & Siegel, Supreme Being and Billionaire Boys Club among others.
The '50 Boys of Summer' editorial exclusive for F****** Young! captures candid imagery of its edgy model stars. These images defy tradition and embrace a bold vision of masculinity that is both raw and unconventional.
The inked models channel their inner hoodlum while posing amidst an urban backdrop. Outfitted by wardrobe stylist Krishan Parmar, the guys pull off a casual wardobe of vintage-inspired streetwear from the labels that include Baartmans & Siegel, Supreme Being and Billionaire Boys Club among others.
The '50 Boys of Summer' editorial exclusive for F****** Young! captures candid imagery of its edgy model stars. These images defy tradition and embrace a bold vision of masculinity that is both raw and unconventional.
Trend Themes
1. Grunge Fashion Revival - Opportunity for fashion industry to tap into the nostalgia of 90s fashion and incorporate edgier, raw elements into mainstream styles.
2. Streetwear Influenced Styling - Opportunity for fashion and retail industries to incorporate vintage-inspired streetwear brands into their collections and tap into the growing market demand for casual, yet stylish clothing.
3. Candid Imagery in Fashion Photography - Opportunity for fashion industry to move beyond posed, artificial imagery and incorporate more raw, authentic and candid photography in branding and marketing.
Industry Implications
1. Fashion - Trend towards grunge and streetwear inspired fashion offers opportunities for apparel brands, designers and retailers to cater to the growing demand for edgier styles.
2. Photography - Trend towards candid and authentic imagery in fashion photography creates opportunities for photographers and agencies to showcase raw and unconventional aesthetics.
3. Retail - Growing market demand for vintage-inspired streetwear brands presents opportunities for retailers to incorporate these brands into their collections and attract trend-savvy customers.
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