"Without Skin" Urban Intervention
Gabriela Aizcorbe — June 27, 2008 — Marketing
References: sinpielargentina.blogspot & gabrielaaizcorbe.blogspot
In Argentina, 50 "naked" bodies lay on blood-stained floors to raise awareness for animals tortured and killed by for their skins. This year's "Without Skin" campaign built on the success of last year's animal rights activism act. Last year, around 50 people posed in lingerie and blood red body paint. The performance art is meant to raise awareness for the cruelty associated with wearing animal skins.
The urban intervention, "50 bodies speak for animals," was held in downtown Buenos Aires and caught the attention of passersby, dozens of photographers and video cameramen who recorded the hour-long performance.
The initiative was supported by actors Marcela Kloosterboer, Mariano Martinez, Agustina Cherri and Cecilia Oviedo.
The urban intervention, "50 bodies speak for animals," was held in downtown Buenos Aires and caught the attention of passersby, dozens of photographers and video cameramen who recorded the hour-long performance.
The initiative was supported by actors Marcela Kloosterboer, Mariano Martinez, Agustina Cherri and Cecilia Oviedo.
Trend Themes
1. Animal Rights Activism - The 'Without Skin' campaign demonstrates a trend towards more extreme and attention-grabbing activism methods for animal rights.
2. Performance Art Activism - The use of performance art to raise awareness for social issues is a trend that is gaining popularity.
3. Sustainable Fashion - The promotion of sustainable fashion through awareness campaigns is a trend that is becoming more prevalent in the industry.
Industry Implications
1. Fashion - The fashion industry can explore innovative and sustainable ways to create clothing without using animal skins.
2. Activism - Activists can explore and experiment with new methods of creating public awareness for animal rights and cruelty-free practices.
3. Entertainment - The entertainment industry, specifically the performing arts, can incorporate activism and social issues into their productions to educate and inspire audiences.
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